Mag. René Pfneiszl
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von René Pfneiszl
- Current 5 years and 6 months, since Dec 2020
Head of Marketing/ Commercial Team Lead
Wella Company
- 1 year and 2 months, Nov 2019 - Dec 2020
Marketing Head/ Commercial Team Lead COTY Professional Beauty
Coty
- 2 years and 2 months, Sep 2017 - Oct 2019
Head of Marketing & Digital, Henkel Beauty Care Professional (Cosmetics)
HENKEL Colombiana S.A.S
- Marketing steering in local markets for Schwarzkopf Professional brands (ie. IGORA ROYAL, OSiS+,...) & former Nattura brands (TEC ITALY, PRAVANA, küül) - Informal functional steering of Direct Sales Team - Set up Digital Team & Strategy incl. execution (SoMe, e-comm, ...) - Integration of Nattura acquisition into Henkel Beauty Care - Lead & development of team of 9 people
- 2 years and 4 months, Jun 2015 - Sep 2017Henkel AG & Co. KGaA
International Marketing Manager (Consumer Adhesives, 3 categories lead)
- Global category steering & strategy development - Full ownership of long-term Innovation management & development - Budget & communication responsibility, incl. digital campaigns - Lead & development of team of 5 people
- 4 years and 9 months, Sep 2010 - May 2015
International Marketing Manager, (Consumer Adhesives, 1 category lead)
HENKEL CEE
- Global steering & strategy development of 1 product category - Full Innovation management & communication development - Rewarded with Fritz Henkel Innovation Award for outstanding New Product Innovation
- 5 months, Apr 2010 - Aug 2010
Project Management - Special project assignment
Henkel Limited, UK
Develop long-term (2010-2015) new category strategy
- 7 months, Oct 2009 - Apr 2010
Marketing Manager FMCG Ukraine (Maternity Leave Replacement)
Henkel Ukraine
- Finalization & implementation of 2010 marketing plan - Management of Top10 Key Accounts - Training of local marketing team on tools, systems and communication
- 2 years and 3 months, Aug 2007 - Oct 2009
Regional Product Manager Sealants, CEE (Consumer Durables)
Henkel CEE
- Development and execution of yearly marketing plans for Eastern Europe region - Successful Introduction of several (re-) launches & line extensions (ie DIY Sealants line)
- 2 years and 9 months, Nov 2004 - Jul 2007
Management Trainee/Sales representative/Junior Brand Manager (FMCG, Detergents)
Henkel CEE GesmbH
- Launch and Relaunch support - Ad-hoc market research study executions & Panel data anlaysis - Management and Execution of clients & sales promotions
- 1 year and 8 months, Jan 2003 - Aug 2004
Internships
Philip Morris International, GLAXOSMITHKLINE & DANONE
Brand management internships for ‘VITALINEA’ brand (Food, dairy products), ‘Dr. BEST’ (OTC Pharma, powered toothbrushes) &´PHILIP MORRIS´ (cigarettes)
Ausbildung von René Pfneiszl
- 1 year and 7 months, Mar 2013 - Sep 2014
Strategy Management
IEDC – Bled School of Management
Integral Management Curriculum
- 7 years and 7 months, Oct 1994 - Apr 2002
Betriebswirtschaftslehre
Wirtschaftsuniversität Wien
1. Handel & Marketing 2. Tourismus & Freizeitforschung 3. Wirtschaftspsychologie
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Spanish
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
Russian
A1-A2 (Grundkenntnisse)
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