Renuka Raskar

- Onsite Lead for Infosys social media analytics team at Adidas - End to End management of campaign insights deliveries from gathering requirements/objectives from the BU, converting them into measurable KPIs /defining targets, analyzing consumer journey in detail on social and delivering results to various stakeholders - Enabling Business units in content generation , seasonal planning and campaign kick offs by delivering social /PR actionable insights

- Complete ownership of regular social reports to newsrooms and community managers which will could enable them to create social content in-line with consumer appetite thus informing content generation strategies for the client. - End to end campaign analysis and Insights based on KPI performance across different marketing channels: Social and PR. The work involved Media analysis, Sentiment analysis, Campaign journey analysis, Content performance analysis and Traffic channel analysis

1. Was involved in organizational transformation of two clients which consisted of functional mapping of SAP,PeopleSoft functionalities 2. Created learning content for technology adoption solutions primarily SAP, Oracle, PeopleSoft using various learning tools like UPK, uPerfom, Articulate, and Adobe Captivate 3.Collaborated with subject matter functional experts to build the training content

• Worked in SAP CRM technology, HP ALM (defect management tool) and BI • Interacted directly with client to get project requirements, analyzing them and converting them into test cases • Communicated with developers and QA Team members to resolve issues and involved in preparing test summary report • Received various client appreciation for accurately executing test cycle as per the business requirements, introducing efficient ways of bug detection , tracking important bugs and delivering on time