Robert Gerritsen

Responsible for the strategy and marketing mix of 5 unique premium beverage brands for the Italian market, where I consistently delivered sales growth and met all PR and financial targets. Worked closely together with the Head Offices in France and in the UK, integrating and coordinating world wide marketing and PR plans and their application in Italy. Led and participated in international cross functional teams for the development of brand strategies and marketing tools.

Supported the planning and exectution of the marketing strategy for the launch of a new champagne, coordinating global and local marketing activities, which resulted in exceptional sales and high brand awareness.

Worked in a number or consulting projects, including the preparation of an expert report on transfer pricing, in line with the Italian fiscal requirements, for an international pharmaceutical company; the development of an expert report on price elasticity to support the client’s lobbying activities in the tobacco industry, and the development of a trade marketing plan for a tool manufacturer

Specialisation in Corporate Finance. COURSEWORK: Corporate Finance; Advanced Financial Management; Valuation in Practice; Capital Markets, Derivatives and Risk Management; Credit Risk Methodologies; Financial Markets, Tools and Assets; Alternative Investments.

Innovation management - New product development - Knowledge management