Robert Marraro

Managed staff of 37 and budget of $1.8 million. Oversaw operations of all data entry functions for the Police Department, incoming Public Information Act requests, administering the City's burglar alarm ordinance and taking 42 percent of all incoming offense reports via our Telephone Reporting Unit.

Consulted with clients, provided account service and conducted market research on a variety of issues/projects/topics.

Assisted Quaker Oats Co. with issues regarding product boycott, pre-emptive measures to take to minimize negative impact, fall-out. Conducted media training for senior executives at Anderson Advertising Inc. Counseled senior management of Builders Square in handling crisis situations. Serviced: Alamo Bowl, Citibank Data Systems Inc., Harcourt Brace & Co., Pioneer Flour Mills, USAA and its affiliates. Coordinated over 500 public relations and marketing campaigns -- concept to evaluation -- including graphic

Mentored one junior consultant. Developed records retention schedules for Amtrak and the National Weather Service -- conducted 354 interviews across 54 line offices in eight months, coordinated with National Archives for compliance. Served as lead contact and project champion for minimum staff of five.

Performed sales coordination (Siebel) for $1.7 billion annual budget, revenue forecasting; helped direct sales strategy; monitored/analyzed top prospects. Relocated regional headquarters (Houston-Washington, DC); developed and implemented six-month staff/office transition plan and hiring strategy. Developed and implemented work methods for 250 research requests/year with maximum 48-hour turnaround time. Led project team and developed business process for conversion of 4.5 million sheets of paper records to

Assisted in developing $32 million capital expenditure budget and leveraging $5 million year-end final spending to cash flow for Clarke American Checks Inc. Provided direction and support for joint initiatives with other operating units for Clarke American Checks, Citibank Data Systems. Prepared situation and competitive analyses of markets and market segments, industries for Warm Springs Rehabilitation Hospital and The Diversity Channel. Supervised freelance, agency work for Clarke American Checks Inc.

Managed staff of 15 and budget of $750,000. Eliminated recurring 10-year $75,000 deficit in four months for Corpus Christi Independent School District. Coordinated publicity, promotion, community relations for 63 campuses with emphasis on Hispanic market. Served as organizational representative to the community and coordinated public service involvement.

Handled office operations, client needs in San Antonio and Austin, Texas, developed creative concepts and collaterals for internal and external communication, client positioning, direct mail and advertising for Call Home America and other clients. Provided counsel to clients.

Developed creative concepts and collaterals for internal and external communication, client positioning, direct mail and advertising. Coordinated public relations needs and media relations for three hospitals.

Marketing, General Business, Speech Communication, French