Rodrigo Javier Garcia de Alba Enciso

Regional internal communications leader supporting dairy and ice cream manufacturing sites, executing Nestlé’s organizational strategy “growth with wellness” promoting a balance between professional and personal life striving for a successful career development. Developing and managing all communication channels and institutional events working closely with Human Resources and the management team.

Responsible of agronomic markets studies, analyzing and identifying core agronomical information needs within the product categories of corn, sorghum, alfalfa and sunflower hybrid seeds, in tight alliance with agronomy, sales and marketing teams. Processing and tailoring specialized information and technologies in accordance to the different segment markets within the region with the aim to provide added value to customers and end users. (MEX, Central America & Caribbean, VEN, BOL, COL and ECU)

Responsible of developing and executing marketing plan, media plan implementation, corporate communications, corporate image auditor, merchandising strategy, product catalogs and POP material within all product categories “corn, sorghum, alfalfa and sunflower hybrid seeds”. As well as collaborating on business intelligence projects, working closely in strategic alliance with agronomy and sales teams. Organizing and executing local and international events was part of my duties.

Responsible in the execution of Home Appliances marketing strategy at point of sale (BTL and ATL) through mass merchandising, departmental stores and wholesale distribution channels. As well as managing promoters personnel, lobbying special exhibitions through mass merchandising and departmental stores channels. (Mexico’s West-Pacific region)