Roman Tittmann

Designed and implemented sales plans and growth strategies to increase sales in Germany, Poland, Hungary, Switzerland and Slovakia. Collaborated with all product and sales devisions to build winning business programs, generating increased revenue. - Upgrated the planning process & implemented winning with portfolio strategies - Developed distributor capabilities to drive a targeting-tracking culture - Developed an awarded brand activation concept

Direct report to the European Exportmanager, built the initial sales plans to prepare a tracking and managing culture. - Developed plans for new brand & SKU launches in Germany - Placed a trustful winning with distributor culture between brand owner and distributor - Developed with brand devisions together an awarded activation concept

Coached Business Development Managers to implement activation programs in Europe and Asia. Led the POS management incl. new developing new POS material. - Launched a new segmentation modell in more than 10 markets - Orchestrated the globalization of the barkeeper loyality program Germany - Developed a digital best practice platform for international exchange and communication

Coached 10 Managers Trend & Scene with more than 2500 accounts to develope and implement individual activation concepts. - Relationship management to key accounts - Close cooperation with brand & trade management to develope new concepts - Communicated the change management (traditional versus trend and scene sales team)

Founded the new way of working as Trend & Scene Manager - Focused on visibility and activation - Increased brand perception through category management - Create individual visibility concepts

Managed the south eastern part of Germany to increase sales and visibility for Bacardi & Brown Forman brands. - Increased sales through portfolio placements & activations - Close coopertion with wholesaler within the region - Account Management

Steuerlehre, Marketing, Dienstleistungsmanagement Internationale Wirtschaftsbeziehungen