Roohi Khan

P&L ownership showcasing a healthy growth of top line revenue by 40% Led cross-cultural teams of 6 direct reports and more than 40 virtual reports across different geographical regions to develop and synergize strategic marketing Revamped 3 loyalty programs leading to increased memberships by 20% Led the implementation of all marketing activities, partnerships, loyalty and corporate PR ROI from partners and alliances registered an incremental increase of $2 million YOY

Developed and implemented the loyalty marketing strategy towards customer engagement - EMEA emerged as the most profitable division with incremental revenue of 20% Provided Strategic direction & promotional support to all EMEA hotels including market analysis, behavioral trends, brand communication guidelines and promotional strategies (Full life-cycle responsibility) Reduced creative campaign budgets by 30%

Bolstered International Interconnect value by 25% by creating an eco-system of value-added partners and efficient routing of international traffic towards controlling costs and driving revenue Pioneered a major cost saving initiative by implementing 3 new service providers which lead to an increase of 25% in the ARPU (Average Revenue per User) on International calls

Marketing, Strategic Market Orientation, Strategy, Brand Management, Marketing Strategy, Big Data Analytics, Negotiations, Digital Transformation, Organizational Behavior, Managing Multi-Cultural Virtual Teams.

Certificate in Strategic Leadership for Hospitality in new media marketing

Biochemistry