Michael Katz

Consulting in communication management & marketing, business development. Managed OCPLA, Latin American Organization of Political Consultants, operated by German foundation Konrad-Adenauer-Stiftung. Relaunched website, implemented extranet. Managed consulting missions throughout Latin America with multinational teams, as well as the Academy of Political Communication in Guatemala. International client projects in ICC CRISIS, Santiago de Chile. International business development and marketing in 4tune.biz

Master of Business Administration (Executive MBA). Complete program in Spanish. International accreditations of IAE Business School: AACSB, EQUIS, AMBA. Close cooperation with IESE Business School, Barcelona.

Supervised and supported the DHL country communication teams in 26 European countries. Acted as press spokesperson for DHL Europe vis-à-vis European media. Managed media and PR contacts. Drew up and published press releases. Managed internal and external communication related to the relocation of the DHL air hub from Brussels to Leipzig, including contingency planning. Positioned CEOs in media and at events both internally and externally.

Developed campaigns and promotions for express and logistics products (TV, radio, print, outdoor, POS, Internet, direct mail). Worked w/retail, product mgmt., MarCom Europe and Corp. Advertising & Branding. Briefed & controlled agencies, monitored budget. Co-created and coordinated DHL’s unique »Free Parcel Day« for Germany, promoting new prepaid product. 200% sales increase. Supported sales force by producing sales collateral, presentations, planning for trade fairs and devising internal sales incentives

Contributed to MarCom and budget plan. Brand manager, developing brand advertising (print/direct mail) and overseeing corporate design. Communicated brand integration of Danzas into DHL. Implemented rebranding measures group-wide. Devised and produced sales collateral and image brochures. Supported agenda-setting and positioning of company experts in trade press. Edited media releases and content for external and internal media. New give-away strategy and on-line ordering system.

Co-founded this marketing communication agency during my university studies. Devised and and produced: product catalogues, image brochures, annual reports, customer events, websites, multimedia CD-ROMs, presentations, corporate design and branding, content research and copywriting. Clients include Siemens, YTONG, Foundation of the German Savings Banks Finance Group, Pleon Public Relations, and various manufacturing companies.

Produced reports on local, political, social and economic issues.

Corporate communication, PR, marketing