Sadia Naseer

- Execute the product roadmap in line with the strategic direction and vision of the digital wallet - core business division. - Drive execution of all core products in close coordination with cross-functional teams - Ensure quality of launches through in-depth testing and quality assurance activities - Work on maintaining and improving the performance of existing core business products on the Easypaisa app and periodically measure each product's interest, intent, and success rates.

- Achieved a 9x growth in active customers and a 17x in volume by developing a campaign management system that enabled JazzCash to strategically design and execute QR campaigns on a base of 200,000 merchants - Collaborated with the Analytics and Mixpanel teams to plan and implement Mixpanel - Executed extensive customer surveys to understand concerns and product usage experiences and used them to redesign existing payment product flows, leading to a 10% increase in active customers