Sakthivel Muthu

Lead the team as an analyst that optimizes and personalize user journey (Customer Experience Optimization) based on A/B and multivariate tests using tools such as Adobe Launch, Adobe Analytics, Adobe Target, Decibel Analytics, and GA for a globally leading car manufacturer Lead the team as a product owner of Decibel analytics to Strategize implementation, tool Adoption, Customer experience benchmarking based on DXS (Digital Experience Score) and using it for Optimizing Customer experience using

Senior developer for the team that designed and built a POC of recommendation system to the leading tele communication provider in India. Recommendation engine recommends next best offer and next best action to the user based on user data such as purchasing history, online and offline behavior, churn rate, social behavior, profile and others. Oracle RTD (Real-Time Decision) is the product used to build a recommendation system

Senior software developer for the team that was providing support and enhancing the reporting application for the world leading banking conglomerate. Reporting application FCRS (Financial Crime Reporting System) intranet application, which enables business, prepares a report of the fraudulent activities and subsequent investigation. WFIS is an internet and intranet application that gathers data and provides detail about the card, account of the user, transaction and merchants involved in the transaction

Software developer for the team that designed and built recommendation system using Oracle RTD (Real-Time Decision) for the leading banking conglomerate. The project of building recommendation system involves various phases such as, Recommendation based on dynamic and static profile, recent transaction and online behavior of the customer Recommendation based on loyalty points, churn rate and others Recommendation on multi-channel and channel behavior

Electronics and Computer Programming,