Salvatore Davì

Cooperating with some smaller shops and activities to help them improve their visibility and revenues. Using tools like: - Google Ads - Youtube Ads - Facebook Ads - Awin and Impact Radius (affiliate marketing) - Landing page creation and Graphic design - Partnerships management

- Affiliate and partnerships management - PR management - Social media Management - Cross working with other departments - Budgeting for Italy ---- - Logistic partners management - Website language improvement and UX tests - A/B Testing - Analyzing CS reports and take actions - Country reporting

- Affiliate Marketing Management through 5 different platforms - Partnership management and deals negotiation - Managing cooperations across 6 different countries (EU, US, AU) - Influencer Marketing campaign manager (I kicked off the channel) - Visual Campaigns management and design. - Affiliate Campaign optimization - Reporting and monitoring of the Online Marketing data in the US. - Account management - Assisted the Display team temporarily with Adwords.

- Working with GDN through Adwords. - Setting up and optimizing campaigns/Adgroups and Ads for 6 countries. - Working with Adwords Editor, Google Analytics, and other reporting tools. - Analyzing daily data and optimize accordingly. - Managing the budget for each account in order to reach the monthly targets.

Affiliate Management - Team leader for three countries (Italy, Germany, France) - Setting up and working with Zanox - Conversion optimization strategy - Partners program design and implementation - Partners engagement system design | collaboration with the design team for preparing creative assets Big Partnerships and Co-operations - Contract negotiations with big partners - Creative assets optimization - Campaign monitoring - Reporting - Conversions analysis and optimization

- Integrated Digital Marketing strategy design - from scratches - Seo optimization - Sem campaigns through Adwords and Socials - E-Mail marketing campaigns - Content management strategy design - Analytics and Data management (google analytics) - Inbound marketing tools - Hubspot

- SEO optimization. - SEM strategic planning and execution. - Ads writing and improvements. - Affiliate management and monitoring through Tradedoubler and Tradetraker software.

- Content management: Quality check and translation (french/english to Italian). - SEO and SEM: Keyword planner/research Competitor analysis SEO strategy Dealing with google manual penalty (successfully) - Marketing planning and strategies: Budgeting marketing plan business strategies - HR Assistant: interviews assisting with italian candidates quality check in the testing

Managing the development of the game. Caring of the marketing campaigns and strategies, the public relationship with third parties and problem solving.

Online specialization course on Digital marketing offered by the University of Illinois and Coursera. This specialization is made out of 5 courses + 1 Final capstone project.

Quality management systems, Marketing, Public relations, Environemental management systems, security management systems. ISO 9001, 14000, 18000

Statistics, business strategy, business innovation management, International company management, International law, financial accounting, human resource management

Business strategies, Statistics, Finance, Business administration, Accounting