Sandra Pinto Ubillus

•Developed key analysis the business model (Profit and Loss) •Laid out the pricing strategy in 5 countries •Designed and the first customer loyalty plan within the corporation based on a customized subscription (SAP CRM as technologic platform) and gamification; coordinated requirements with outsourcing partners (IT, PR, Beauty bloggers, makeup artists) •Reported directly to the General Director of the project •Reported about key strategy analysis and its outcomes for the team (30 people)

•Received a trained in strategy and innovation by ex Mckinsey consultants •Reported monthly on strategy and innovation plans to the CEO, CFO, and CMO •Support the developed of the corporate strategic plan in terms of new line products, brands, sales channel and sales regions for the next 15 years •Perform market analyses and present results to key stakeholders •Worked together with Senior Management in Marketing, R&D, Finance and HR

• Analyzed the price points, market share and benefits of beauty and personal care products in South America • Gave presentations on pricing conclusions and suggestions to brand managers • Created a pricing interface, with support of the IT Department, to automate the process of data capturing and development of reports

• Designed process flow charts regarding creation, manufacturing and sales of new products • Participated in multidisciplinary teams to analyze flows charts and identify improvements

Responsible Business Negotiation, Global Corporate Strategy, From Data to Insights, Consumer Behavior, Corporate Mergers and Restructuring, Global Marketing, Innovation and Entrepreneurship

Global Marketing, Applied Stadistics, Economic Engineering, Finance and International Business, Strategy planning, Elaboration and Evaluation of projects, Creativity and Innovation,