Sayalee Chaudhari

-Responsible for managing the P&L of the $4.2 M Rugs & Carpets category -Performed competitor analysis on various parameters -Evaluated suppliers & coordinated with cross functional teams to ensure timely delivery -Conceptualized & launched 14 product ranges across platforms like Ecom & Modern Trade that were in line with sales margins, targets & market trends -Produced & implemented planograms -Conducted product training programs -Tracked metrics like GOLY, forecast vs actual sales vs planned production

-Conducted surveys by visiting 20 modern trade stores, 7 EBOs & interacted with 55 promoters & 100+ customers to understand brand preferences & shopping trends -Benchmarked Caprese’s digital media strategy with its direct competitors & ensured implementation of recommended changes on various digital media platforms -Recommended promotion strategies for traditional marketing platforms to increase brand visibility -Worked closely with the team to launch Caprese on Amazon Brand Store

-Developed corporate presentations and videos by coordinating with the marketing and sales team -Developed team communications and information for Demo report meetings -Monitored social media and online sources for branding activity

- Re-launched SPACES brand with 8 new collections - Managed bath category with 31% boost in total sales constituting 22% sales contribution of newly launched products - Launched brand re-launch campaigns in collaboration with the marketing team - Built strategic alliances with Disney, Viacom & Black White Orange to launch licensed product range of 12 characters - Conceptualized Livlite collection which contributes to 18% of total bath sale - Reported on daily inventory, budgets, sales & trend forecasts

-Grade: 8.72/10 -Studied International business, marketing strategy, consumer behavior, sales management and product & brand management -Worked as a marketing intern to monitor social media and online sources for branding activity -Master thesis involved conducting competition mapping and brand management for a leading handbag's label Caprese

-Grade: 6.8/10 -Worked as an engineering intern with leading textile brands and exporters such as Arvind, Mafatlal, Alok Textiles and Future Group