Selen Irfan

During my time as a Strategic Design Intern at Tensa, I was responsible for the design strategy and business development of a new advertising channel where my role was to apply a strategic design approach for solutions and strategies for the italian market. As well I participate on ideation process for product development, making consumer research to provide insights on the consumer needs.

Product service system Design, Service design, design for sustainability, user centered design, communication design, scenario building, design culture, marketing, Strategic design, innovation strategy, brand and corporate strategy, innovation management, Design management, project management

Technical constructive drawing, perspective, design principles, illustration and presentation techniques, product graphics, Mechanics-heat, electric optics, structure, machine parts, Computer Aided Design, visual 2D processing techniques, Product semantics & semiology, trend management