Senthilkumar Dorai

-Built and deployed end-to-end MLOps pipelines using Azure ML and MLflow for model tracking and CI/CD. -Designed a Generative AI-based decision framework for A/B testing using SPRT and uplift modeling. -Integrated ML models into PEGA CDH for real-time campaign decisioning. -Developed deep learning models for partner classification and segmentation. -Led forecasting and causal impact analysis to evaluate marketing campaign effectiveness. -Guided 100+ team members in ML fundamentals and Azure platform usage.

- Developed and proposed methodologies for retail market research. - Calculated sample sizes, stratification, and cluster formation. - Worked with spatial data in QGIS. - Supporting for estimation of FMCG product sales in India. - Awarded Global “Gold Award” for innovation - Granular reporting using Sampling technique.