Sergi Perez Lerin

Define and execute online marketing performance of the portfolio companies, both in the domestic and international markets. Benchmark competition and identify best practices among the industry players and portfolio companies.

• Leading strategic analysis and research projects for clients in different industries such as media, publishing, pharma, automotive, real state, online portals and high tech. • Managing cross-functional teams (engineering, UX, design, SEO analytics, and content creators) on web projects, online campaigns and guerrilla marketing. • Defined the Business Plan, drove business development, and reached potential investors for funding. Revenues growth over 200% year-on-year average.

• Defined positioning, sales proposals and ROI forecast for customers. Projects in different topics and targets (sports, music, educational, TV serials) in several countries. Raised first investment round (150K euros).

• Executed go-to-market strategy, manage marketing programs, create and localize collaterals and video demos, reinforce sales pitch, identify targets and increase lead generation. Support EMEA and LATAM sales team. • Led EBD Web Video Player product roadmap. Run competitive market analysis, define pricing strategy and positioning. Manage relationships with analyst (Gartner), communication agencies and partners.

• Developed marketing programs from lead generation to PR, built sales pipeline, executed webinars and email campaigns, planned tradeshows in Mexico, Brazil, Argentina, Chile, and Colombia. Created effective sales collaterals, and administered localization in EMEA, APAC and LATAM region. • Handled 10 partners’ relations in the region, generating cobranded efforts and rebuilding partner portal. Increased LATAM company’s websites traffic. Managed SEO and SMO strategies in several languages.

• Positioned Motorola’s Web 2.0 initiatives and projected future landscape opportunities to senior executives. • Gathered cross functional knowledge and experts; evaluated and structured current tools (4,000+ blogs and 3,000+ wikis). Blended internal and external needs and approaches; defined business capabilities, KPI and goals. • Academic Research at Kellogg Technology and Marketing Department "How to create and capture long tail value using mobile devices".

• Created marketing department. Managed relationship with media, providers, developers and collaborators. Definition of new products, pricing strategies, distribution channels and communication campaigns. • Developed and implemented shift to customer-centric strategy. Led marketing efforts which resulted in 40% sales growth in 2004 and 17% in 2005. • Drove go-to-market strategy of several spinoff business units. • Managed internal communication channels and international press relationship.

• Taught courses at several universities (Universitat Oberta de Catalunya, Universitat Pompeu Fabra, Univesitat de Girona), business schools (EADA, IdEC, La Salle), and in-company sessions (Banc Sabadell, BarcelonaActiva). • Created curriculum, developed course material, and coordinating several program editions. Expertise both in online and offline classes. Responsible for new professors training. • Invited speaker at Barcelona International Marketing Meeting 2004, and Internet Global Conference 1999.

• Developed e-learning products and knowledge management systems for government and public agencies. • Initiated marketing department. Standardized competitive analysis sales force tools. Launched internal and external communication channels. “Best Technological Strategy 2002” La Salle University Award for marketing plan.

• Managed internet and technological projects in ecommerce, digital marketing and e-business.

• Awarded 2007 Motorola Research Scholars for research on “Long Tail and Mobile Devices Business Models” • VP Marketing & Tech Director for European Business Club; Marketing Co-Chair for Kellogg Tech Conference 2008 • Traveled to China to research Chinese venture capital industry