Sergio Valencia Herrera

Business, Marketing Strategy Advisor using both traditional and social On-line approaches. Focus on Start Up's with no marketing team sep up. Brand Consulting: brand concepts, brand meaning, brand assets leverage. Defining brand archetype in order to tell the brand story in a consistent and compelling way for consumers to connect.

Is in charge of MARS/Client on shelf strategy to capitalize category growth. In this role I have achieved: • Category Captaincy for Walmart Group Mexico. • Successful Channel Portfolio optimisation valued in incremental US$5 million per year. • Created Care & Treats Strategy with full potential estimated of US$65 million per year.

Is in charge of brand objectives, goals, strategy and measurement. • Set up and lead the Marketing Team into the business strategic planning model. • Successfully lead the Innovation Team to complete brand launches on dates and approved budgets.

s in charge of brand objectives, goals, strategy and measurement. • Achieved historical highest Market Value Share for both PEDIGREE® and WHISKAS® • Lead the Southern Cone WHISKAS® Team (Argentina-Chile-Uruguay-Paraguay) on the Brand Re-launch, achieving Sales Goals in each country (MARS Award Winning Best Re-Launch Campaign 2011). • Cannes Golden Lion Winner on best outdoor campaign for the PEDIGREE® Adoption Drive Chile.

Is in charge of brand objectives, goals, strategy and measurement: • Achieved 3 full Innovation Launches for stick, spray and roll-on deodorant introduction to Chile, Argentina, Uruguay and Paraguay. • Managed innovation pipeline placing all new products in market with lean process.

Master in Business Engineering