Silke Weiss

· Developing the strategy for new and existing systems and solutions in different regions · Benchmark on existing systems in the markets and legal requirements · Conduct continuous market research to keep abreast of trends and competitor’s marketing movements · Prepare plan/ roadmap for development of future systems · Continuous Product Portfolio Management for system components

• Developing the marketing strategy for new and existing products and solutions • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. • Conduct continous market research to keep abreast of trends and competitor’s marketing movements • Control budgets and allocate resources amongst projects • Continuous Product Portfolio Management • Manage social media presence and direct programs to improve social media reputation and recognition.

Planning, managing and controlling of marketing activities with European outreach. Development sales and communication channels towards the end-customers (distribution channels as well as project-wise). Event-management on international trade-fairs and local customer events. Develop and organize international product launches including technical documentations and trainings.

additional tasks: Global Channel Marketing development and management of loyality program for distributors, project developers and installers analysis of market shares and potentials for local implementations classification of customers volume based allocation of Market Development Funds development of webinars project management for new service offers

organization and management of marketing activities including events, international exhibitions, media, PR, promotion, channel marketing strategic planning and budgeting organization of product launches implementation of customer loyality programs increase brand awareness development of sales incentives keynotes at international conferences

Marketing / Marktforschung Wirtschaftsinformatik Datenanalyse & Statistik