Simona Cvetko

Founder of YUREA, a European hydration-first skincare brand developed in the EU. Focused on 5% urea formulations designed for lightweight, barrier-supportive hydration. Combining product development, regulatory awareness and brand positioning.

YUREA develops structured post-treatment hydration strategies for premium spa and thermal hospitality environments. The focus is on strengthening the final phase of the guest journey — where skin comfort, perceived treatment completeness, and retail opportunity intersect. Positioned for boutique wellness hotels and thermal destinations refining their exit protocol and post-bath recovery layer.