Srajan Kansal

Leading the paid marketing efforts at Entopik Tech focused on acquisition, engagement and retention - Responsible for driving user acquisition via multi-channel growth strategies across Geos - Analyzing sales funnels and measuring the performance of online Campaigns. - Reporting on marketing KPIs like leads, conversion rates and engagement - Closely working with product and tech teams. - Working with Pardot, Salesforce and Hubspot for the lead flow.

Responsible for: - Building a framework for integrated, multi-touch, multi-channel ABM program - Manage and use Zoominfo, Leadsift, Leadfeeder, Pardot, LinkedIn Sales navigator for better market research and engagement. - Partner up with the strategic accounts sales team to drive the sales pipeline - Execute personalized campaigns to targeted accounts for 1:1 or 1:few - Develop content for emails, website copy, blog posts, other forums, sales documentation, and product videos.

Key responsibilities - Account-based Marketing (ABM) framework and execution across the globe. - Digital content marketing & management (content calendar) for SaaS companies - Demand gen. via social media (Linkedin), email, and other organic outreach using C-level profiles. - Webinars, digital quiz and virtual event Management - Marketing strategy plan based on short and long term goals - Email marketing & automation - GTM strategy for B2B SAAS companies