Sri Marlina

- In charge for all aspects and activities in digital sales & marketing areas. But this responsibility is not limited to only digital channel but also offline channel. - My duties will be develop digital marketing strategies & tactics then execute it on daily basis. - Do competitive monitoring for each of campaign or program and analysis & reporting for its effectiveness. - Also, most importantly is to lead the digital marketing teams to work their best to build the company branding & sales.

- Develop digital marketing strategies and tactics - Develop, implement and project management of digital campaigns or digital elements of integrated campaigns, programs, projects, tools, testing activities, etc. - Campaigns data and effectiveness analysis and reporting/recommendations - Sales funnel analysis and upgraded programs development and implementation - Competitive monitoring within the digital and mobile area

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Analyze website, other forms of landing, digital sales funnel and upgrade all elements of digital client front accordingly - Identify trends and insights, and optimize spending and performance based on the insights (via Google analytics, internal CRM data, etc)

- Leading the development and implementation of business and strategic plans - Maintenance of corporate databases (staff data, contact data, prospect tracking) - Develop & leading execution of digital marketing strategy of Inlite’s clients - Identify and analyze market information especially competitor through secondary search - Work closely with sales to grow the business according to the company’s business plan in terms of prospective clients and targeted revenue

Power Plant Technology