Srividya Narayanan

Customer Branding:  Define strategy for and develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.  Drive, plan and execute in-store branding with the retail customers across the line with vendor plans and budgets  Discuss and agree with sales team sellout activity with Retailer to achieve sales objectives and targets  Secure selling area within the retail outlet to promote offers  ATL/BTL Collater

 Planning and developing effective marketing communication materials for traditional and non-traditional media.  Interface between the client and the functional departments within the agency  Third party management for jobs being outsourced  Monitoring competition: Trends, Industry analysis, communication and marketing strategies.  Conducting market research for the brand upliftment in terms of image & market share  Prepare and manage marketing budget.

 Develop and manage a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content.  Define and evaluate product marketing collateral, programmes, and analyses.  Track, project and report both advertising and circulation-based marketing programmes.  Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and

Marketing and operations

Marketing, advertising, International business