Stefan Stranak

- Establish, drive growth and visibility of a new chilled juice category in Austria & Switzerland - Category Management combined with CRM - Change consumer needs by offering a wide, healthy drinks range alternative within our Austrian & Swiss trade partners portfolio - Leave everything a bit better than before

- Development, analysis and execution of key account strategies to reach turnover and profit goals - Daily negotiation with clients and proactive customer relationship management - Custom-made / client specific development of promotion planning - Assurance of perfect execution of all promotional activities on the POS (e.g. overall shelf impact/share, POS material, secondary placement, fridge execution, CM recommended shelf placement of new launched products ...) together with the national field sales forc

- Implementing custom-made trade marketing strategies on the POS in whole Austria - Evaluation and execution of new promotion concepts at all trade partners - In-depth market and promotion analysis, including client based promotion efficiency analysis - Responsible for promotional brand performance for Danone brands like Activia, Obstgarten, FruchtZwerge, Dany Sahne and Topfencreme at all clients - Coordination of the national field sales force team referring to promotion priorities, distribution of POS mat

- Creating & implementing marketing and promotional activities - Customer relationship management - Sales management - Business development

Sales assistance - Volksbank Wien Employee Department

- Market analysis import/export - Participation at local fairs, exhibitions & trade shows - Event organization - Business development with local trade partners