Stefano Cicetti

-Define and execute sales strategies for both the direct and indirect sales channels -Improve margins & profits: applied 80/20 principle in price book optimization, territory management, cost control, profitability analysis by customer, country, reps -Setup KPIs, analyze market shares, provide forecast -Coordinate the implementation on a global scale of the Salesforce CRM for the Sales Team -Recruitment, training, mentoring and coaching the Sales Team - Employer for the Italian legal entity

-Managed a portfolio of €60m, made up of strategic clients at a European level -Defined and implemented key account sales strategies for each country -Build a team made up of 5 National Key Account Managers, 1 Cost Saving Manager, 1 Procurement Manager, 1 Service Delivery Manager, 1 Inventory Manager -Analyzed and performed cost savings -Negotiate with strategic clients’ HQs, interacting with C-Levels in the Procurement area

- Product Portfolio Marketing and Industry Management - Gate Process for New Product Development and Introduction (NPD/NPI) - Competitors analysis, Market assessment, Product Concept, portfolio strategy - Sales and support, training, Marketing & Communication activities - Controlling Management, price book optimization - R&D Project Management

R&D Project Manager, R&D Laboratory Manager. Responsible for the designing, engineering, production, development and software/hardware upgrading of a multi-component gas analyzer (FT-IR spectrometer) for Environmental Monitoring. Responsible for the certification and standardization process of the spectrometer and for the compliance with National and European regulations (by CESI and by TÜV). Development and management of partnership with the OEM US company.

Mathematics and Physics Electrotechnics, Analog and Digital Electronics Information Technology and Automation Telecommunications, Waves Propagation and Electromagnetic Fields, Optics