Steven Asplin

Strategic operational lead managing global B2B and B2C sales processes, CRM transformation to Microsoft Dynamics 365, and executive KPI reporting. Delivered 19% increase in operational efficiency and 15% improvement in SLA adherence. Responsible for large-scale contract negotiation, compliance, and cross-functional stakeholder management across international business units.

Led Contract Sales Team operations across seven years, driving compliance, data quality, and automated reporting. Delivered 87% reduction in contract abuse through enhanced registration processes. Built automated board-level reporting using Power BI, Power Automate, and Alteryx. Ensured full GDPR and competition law compliance.

Assessed and disseminated commercial tender opportunities across the business. Wrote and co-ordinated tender submissions achieving an 84% win rate. Liaised with internal departments and external partners to compile tender data and ensure GDPR and competition law compliance.

Generated bespoke product profiles for merchant partners to optimise stock movement and reduce product redundancy. Maintained and developed the product master list using Excel and VBA, building early data management expertise underpinning later career in analytics and CRM operations.

Led the PRINCE2-managed rollout of Extended Services to schools across the Worcestershire Local Authority. Developed and delivered programme performance reporting to stakeholders, managing delivery, risk, and resources across a complex multi-site public sector programme.

Designed and delivered teaching programmes for mixed-ability groups; developed strong communication, leadership and stakeholder engagement skills.