Sukalyan Roy

• Developed and executed content marketing strategy for RChain, a 3rd generation Blockchain platform. Led a team of technical writers for the blog, drove all digital marketing initiatives including social media, email marketing, and SEO • Executed design overhaul of the primary website, developed 2-year marketing plan, brand guidelines and visual assets. Built analytics dashboards, conceptualized messaging hierarchy and segmentation strategy; generated 100% engagement grwth MoM across channels

As product manager for brand Kallista- an Uber luxury brand from the house of Kohler i was responsible for the brand's foray into the Indian Market. I was responsible for the Go-to-market and Product Strategy including retail, distribution, and communication. Post launch, i transitioned into the role of a brand manager, driving sales, business development and brand evangelism among India's top architects.

Single handedly responsible for the 'mission critical' project of Kohler's first experience center in India from conception, to design and execution on time and within budget. My role involved handling multiple agencies(design, execution, graphic design etc), re-imagining Koher's retail identity, graphic design and ultimately the communications strategy for the launch.

Brand Custodian for Zoya- A luxury jewellery brand from the $100Bn Tata Group. Conceived the brand identity, positioning and communications strategy. Handled all aspects retail strategy including assortment plan, pricing strategy and product life-cycle planning. Responsible all brand campaigns, media management and consumer research including all aspects of Online(including social media) and offline advertising.

Project Manager to oversee the roll-out of Project Reconfigure, a company-wide initiative to migrate the retail and supply chain systems to a real-time, adaptive pull based process. Involved merchandize mix optimization, forecasting and supply chain streamlining.

Selected from campus for a year long cross-function management trainee program designed to groom future leaders for the company. Marketing role involved the go-to-market strategy for Fastrack Sunglasses, a youth oriented brand, presently valued at $30m. 8 month sales role involved the handling of all sales and retail for Brand Fastrack in Gujarat, a state in western India. A territory of $250K.

Marketing, Brand Management, Media Management, Sales, Advertising Management

Computer Science and Engineering