Susanne Digel

General Manager

General Manager DACH Region

- Development and execution of market specific Marketing and Sales strategy with full revenue responsibility - Leading Sales and Marketing Teams - Member of country leadership team

- Business Analysis and Sales Force eEfectiveness - Sales & Marketing Training - Customer Service - Congress Management

Sr. Director Mkt. Excellence until Dec. 2012 Build and lead the Global Marketing Excellence group with functional teams in Market Research/Competitive Intelligence, Business Planning & Analysis, Marketing Operations, Project Management, E-Marketing and Convention Management.

Design and build a Marketing Excellence program. Deliver Marketing Excellence training to the global and regional Marketing functions

Establish regional and affiliate marketing functions and market entry strategies in the diversity of the healthcare markets in SE and NE Asia with affiliates in Hong Kong, South Korea and Taiwan.

Establish the SME business unit by developing strong functional knowledge that supports the therapeutic area business units with forecasting, sales and CRM analyses, market research, commercial training, convention management and a key account management concept.

Design and execute pricing and contracting schemes for key accounts, buying groups and public tenders. Develop and operationalize pre-reimbursement hospital sales concepts with a team of field based Key Account Managers.

Implement internal pricing processes and develop a price and contract monitoring system

Marketing strategy for the portfolio of plasma expanders and electrolyte concentrates for parenteral nutrition compounding services

Design and implement the aseptic production site for parenteral nutrition with a home parenteral service for cystis fibrosis and HIV patients