Sven Wetzel
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Sven Wetzel
Customer Experience Management, Volkswagen AG. Leading the establishment and implementation of Customer Experience (CX) Governance for Volkswagen, covering standards, processes, tools, methods, KPIs and customer insights to enhance customer-centricity. Developed and implemented the VW CX process in collaboration with all stakeholders, in line with brand strategy and integrating customer touchpoints with the vehicle to ensure end-to-end CX strategy execution.
- 1 year and 3 months, Apr 2020 - Jun 2021
Head of ŠKODA AUTO DigiLab China
Volkswagen Group China
ŠKODA Auto DigiLab China, ŠKODA China. Pioneered the transformation of ŠKODA’s core business by introducing innovative digital and mobility concepts, driving customer engagement and expanding ŠKODA’s ecosystem.
- 2 years and 3 months, Jan 2018 - Mar 2020
Head of Digital Transformation
Volkswagen Group China
New Digital Business & Mobility Services (later developed into ŠKODA AUTO DigiLab China), ŠKODA China. See above
- 7 months, Jun 2017 - Dec 2017
Interim Director Brand Strategy & Management
Volkswagen Group China
Brand Strategy & Management, ŠKODA China.
- 2 years and 7 months, Jun 2015 - Dec 2017
Senior Manager Brand Experience
Volkswagen Group China
Brand Strategy & Management, ŠKODA China. Pioneered the transformation of ŠKODA’s core business by introducing innovative digital and mobility concepts, driving customer engagement and expanding ŠKODA’s ecosystem.
- 4 years and 3 months, Mar 2011 - May 2015
Head of Digital Marketing
Hyundai Motor Europe GmbH
Sales and Marketing, Hyundai Motor Europe. Developed and executed a pan-European digital strategy for Hyundai, seamlessly aligning with overall marketing plans to enhance digital presence and user engagement across digital touchpoints.
- 8 months, Jul 2010 - Feb 2011
Account Supervisor
Razorfish GmbH (Neue Digitale / Razorfish)
- 3 years and 5 months, Feb 2007 - Jun 2010
Senior Account Manager
MRM Worldwide GmbH (McCann-Erickson Worldgroup)
- 2 years, Feb 2005 - Jan 2007
Account Manager
Springer & Jacoby Werbeagentur GmbH
- 1 year and 11 months, Nov 2002 - Sep 2004
Project Manager (BA-Student)
etage3 . kommunikation + design GmbH
- 1 year and 11 months, Dec 2000 - Oct 2002
Project Manager (from 2001 BA-Student)
CDC Communications & Design Consultancy GmbH
- 1 year and 2 months, Oct 1999 - Nov 2000
Freelancer
Designbüro Mesch
Ausbildung von Sven Wetzel
- 3 years, Oct 2001 - Sep 2004
Business Administration (Media and Communications)
University of Cooperative Education Ravensburg (Duale Hochschule BW)
Marketing and Marketing-Communication
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
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