Sylvain Couchoux

 Realisation of a personal project planned since years: Travelling with my family in a 14 months’ trip around the world

 Marketing strategy for the new set of covers for SME.  New products Development in collaboration with insurance specialists & Launch of new offers (Serenity, Building, Camper, Bike, etc.).  Setup of ATL and BTL communication campaigns.  Promotion of the B2B new set of services through social media, events, partnerships, etc.  Reporting & support for the annual review of the company board.

 Lead & coordinate CRM activation team incl. social media & customer tracking  Definition "Best Practices", development of guidelines.  Integration of the Neolane CRM application (now Adobe CRM) at group and market level.  Define CRM activation strategy and related projects.  Management of Social Media. Reaching 1.6 Mio Fan on Facebook and 19K on Twitter. Incl. crisis management, set up of processes, creation of application, animation.

• Management of the prepay offers portfolio (promotions, communication, price definition, acquisition campaigns, channel management) • Customer base management of the orangeclick offer (increase value and loyalty) • Commercial launch of the Orange Collect Card, the Orange branded credit card • Launch of a loyalty program for our postpaid customer base • Launch of the insurance portfolio: offer definition, contract negotiation & partner management, process definition, sales management, communication

orangeclick.ch was the first mobile phone offer, available online, with a management interface, launched early 2005. • orangeclick.ch set up: first set up of the product, responsible for the user experience & the website customer interfaces • Specification of the user experience for the integration of new products on the platform, service improvement, modification. • Setup of a reporting tool giving information about the customer base evolutions. • Online acquisition campaigns (e-mailing, partnership, etc.)

• Leading of a team of specialized Product Managers for web, mobile services and WAP • Specification and implementation of the orange.ch online strategy • Launching of the Orangeworld offer (website for mobile phone with contents) • Kiosk (application for 3rd party content billing) launch & life cycling of the product until mid 2004

• Specification and implementation of the orange.ch online strategy • Project management & coordination • Specification of news services and their interfaces • Integration of new products and services within the www.orange.ch and www.orangeworld.ch Internet Portals • Merging of the two main Orange portals: orange.ch and orangeworld.ch

• Management and coaching of a production team (12 to 20 people, project managers, designers and programmers) • Member of the management of branch. Reorganization of the office, recruitment of new employees (from 14 persons after the fusion in March 2000 to 48 at the end of 2000). • Main projects: BCV, www.lausanne.ch, pagesjaunes.ch, Car4you (development of the platform for Spain, Germany and Austria), integration for Opel Austria and Opel Suisse SA within Car4you, expo02)

• Consulting and creation in interactive communication (cyber marketing) • Writing of offers, website concepts, consulting on the technical choices • Project and account management • Consulting on the set up of online advertising campaigns • Managed projects: www.opel.ch, www.bcv-jeunes.ch, www.bcv.ch, www.tcs.ch, www.derham.ch, www.multizoom.com, www.ticinonline.ch, www.opera01.ch, Naef sa, ATS, www.expo01-media.ch, www.excellence.ch, www.publicitas.com

Bodywell was active in the direct marketing area. I was responsible for the mailing creation, fulfilment and the addresses selection.

Management and Marketing