Sylvia Lorente van Berge Henegouwen

Mobile Jazz is an expert in Mobile Technology, specialised on building high quality software ranging from simple mobile apps up to complex systems that depend on a reliable and scalable backend and database infrastructure. Mobile Jazz is result-driven and has strong values for quality. The team at Mobile Jazz does not just create software, it creates experiences; and most important, the team consistently delivers on its promises.

Golden Gekko is the leading developer of creative mobile marketing applications and widgets in Europe and North America. Golden Gekko has successfully launched award winning campaigns for global brands such as Coca-Cola, Absolut Vodka, Disney, Perfetti, Universal Pictures, Unilever/Lynx and Vodafone. Golden Gekko was bought by DMI in 2013.

La Fanmilia is a creative advertising company with the aim of creating Fans for Brands. A Fan is someone who has an intense liking and enthusiasm for a brand, which he/she not only consumes, but also shares. Next to serving customer like Nespresso or Sunny Delight, we experimented with development of own digital projects like Mejoratucalle.com and others.

MUBIQUO specialises in the development of mobile marketing solutions. I was responsible for defining join ventures and/or in house B2C applications. I have coordinated as a product manager 6 application, all of them have been considered as noteworthy by Apple Spain and some of them have reached the Top 1 in their category, like The Joy (quit smoking app) and La Cocina de mi Abuela (Planeta de Agostini).

During the 8 years that I have worked for IBM I have fulfilled several roles. I am familiar with how multinationals work and the challenges they face. I am a generalist with broad interests; I have been able to satisfy my curiosity in several fields within IBM and the IBM’s customers that I have worked for (like Shell, Port of Rotterdam, Healthcare, ING, ABN AMRO, Rabobank) . In the roles I have fulfilled I have build up skills in the areas of Management and Leadership, and Change consultancy.

Business Strategy