Tatyana Fernandes

- Doubled 5‑figure MRR in 3 months for an AI SaaS startup targeting mid‑market companies globally by defining ICP, setting up the sales pipeline, and optimising outbound strategy. - Drove 2–3x ARR growth, reduced churn by 10–15%, and expanded pipelines by 100–200% by advising 10+ scaleup founders (including Y‑Combinator alumni) on sales process design and optimisation.

- Led GTM and enterprise acquisition pilots, shaping positioning for B2B partnerships. - Designed customer success playbooks to strengthen client adoption and retention. - Built initial sales systems and forecasting models, laying the foundation for scalable revenue growth.

- Drove double-digit YoY portfolio growth across EMEA enterprise and mid‑market accounts. - Partnered with C‑level executives to unlock adoption of Apple Ads and drive multi‑million dollar upsells. - Built strategic partnerships with agencies & MMPs, embedding Apple Ads in cross‑channel growth strategies. - Represented Apple Ads at key industry events (MWC, Gamescom), sourcing enterprise pipeline and strengthening brand presence.

- Scaled SaaS revenue from early startup ARR to multi‑million recurring revenue, with full ownership of global sales and commercial strategy. - Built and led an international 10+ FTE team across sales and customer success. - Negotiated and expanded enterprise partnerships with Apple, Google, Meta, Rovio, Booking.com, and others. - Developed repeatable GTM frameworks and revenue systems, delivering consistent 2–3x YoY growth.

Managed digital strategy sales for major Tech/Banking/FMCG clients (Alfa-Bank, Samsung, Coca-Cola) across CIS, closing deals through client work. Built relationships with senior executives through meetings, presentations, and negotiations, turning prospects into partners. Created and delivered campaign budget proposals & presentations, focusing on specific client needs and challenges. Used sales data and client feedback to improve processes and predict results, keeping records of client interactions.