Tatyana Fernandes

Led global Go-To-Market strategy for GameDev AI-based product. Built and managed 3-person Sales & Account Management team (Lead Gen, Sales, Account Management), establishing KPIs, retention programs, and end-to-end talent management. Secured multi-year contracts with enterprise gaming clients through C-level engagement. Implemented revenue optimization framework, improving funnel conversion and establishing performance analytics system.

Berlin division for Apple Search Ads Business Development in EMEA, 30+ FTEs. Led an 8-figure portfolio growth (25% YoY) across 100+ DACH & CEE mobile brands. Built trusted relationships with enterprise accounts through effective C-level communication and consultative approach. Leveraged interpersonal skills to drive market expansion through cross-functional leadership and agency partnerships. Demonstrated public speaking and mentorship abilities through educational initiatives for mobile marketing community

Built end-to-end sales analytics ecosystem driving lead generation, account-based sales, and targeted enterprise outreach. Managed sales and customer success teams up to 15 employees for 2 SaaS platforms. Created & updated KPIs, integrated retention and motivation processes, hiring, onboarding, and staff optimization. Hands-on review and conversion improvement at funnel stages, planning and budgeting, and determining forecasts and targets. Followed the company's goals, co-developed marketing strategies.

Managed digital strategy sales for major Tech/Banking/FMCG clients (Alfa-Bank, Samsung, Coca-Cola) across CIS, closing deals through client work. Built relationships with senior executives through meetings, presentations, and negotiations, turning prospects into partners. Created and delivered campaign budget proposals & presentations, focusing on specific client needs and challenges. Used sales data and client feedback to improve processes and predict results, keeping records of client interactions.