Talbot Merlotti

• Researched online for bias in the media according to the company’s types of spin • Maximized database entries by entering and rating found spin with explanations from Columbia, Mo.

• Organized current client media clips and conducted research for client media feature placements • Interacted with a senior and assistant account executive weekly to brainstorm and discuss tasks • Coordinated and conducted mailings (locally and nationally) and event planning for four clients

• Conducted weekly fashion indicator surveys of varying fashion categories • Aggregated consumer trends from the surveys and reported them to the fashion editor • Organized invoices and conducted in and outgoing traffic of fashion product to the brands

• Provided client service and booked reservations frequently using Microsoft Office programs • Organized and filed travel brochures daily for all global regions • Achieved knowledge about the travel industry and tactics in how to increase sales

• Responsible for the business section—wrote business profiles, features and covered local events • Participated in business meetings to discuss story ideas and critiques with other business reporters • Managed and reported the St. Louis section of the annual travel magazine and edited final drafts

• Developed a list of all the advertising and public relations companies in the local area • Researched glossy society magazines across nation and reported results to advertising director • Managed client database and prepared press kits for clients by organizing materials and mailings