Tamas Balog
Skills
Timeline
Professional experience for Tamas Balog
- Current 4 years and 4 months, since Oct 2021
Global Media and Activation Director
Paul Hartmann Group
• Leading and managing global media strategy and activation of e-commerce platforms • Developing and establishing best-in-class global media advertisement and e-commerce infrastructure • Defining global guidelines for Performance marketing (SEM, SEO, Display) • Developing Playbook to accelerate sales on Amazon • Define unified media KPI’s and develop global live tracking and reporting • Maximizing media plans efficiency, drive performance for e-commerce, increase ROI/ROAS
- 5 years and 3 months, Jul 2016 - Sep 2021
Media Manager of SMEE region
Ferrero
Leading and managing media and related colleagues in Austria, Switzerland, Scandinavia, Central- and Eastern Europe (19 countries) • Define media strategy (digital and non-digital) • Drive advertising with continuous improvement in media planning and buying both digital and traditional media platforms: Increased Reach%, decreased CPR and CPM.in every country • Pitching media agencies and leading the cooperation with them • Managing e-commerce initiatives, bonding sales with activation
- 1 year and 1 month, Jul 2015 - Jul 2016
Head of Digital
TV2 Group (ProSiebenSat1 Group)
- 3 years and 6 months, Feb 2012 - Jul 2015
Sales Manager
TV2 Group (ProSiebenSat1 Group)
Languages
English
Fluent
French
Basic
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