Tarun Kapoor

We provide diverse business consulting services that expedite go-to-market plans for energy technology services intended to attract early paying customers as well as capital investments. Our services are targeted towards companies building energy technology services in both developed and developing markets such as demand response, energy efficiency financing, solar off-grid and M2M services.

Co-created the value proposition and go-to-market strategy for the company’s service offering: networking distributed energy storage for grid balancing services. Designed the product strategy for the network operating center software, as well as the communications architecture for the underlying Machine-to-Machine (M2M) service platform. Led the effort to acquire the first customer and line up strategic partners while at SURGE, the energy focused accelerator in Houston, Texas.

Evaluated the market opportunity (approximately £5 million) for financing free upgrades of backup diesel generators to increase participation in KiWi Power’s demand response program – collaborated with a VC fund to build an NPV-based earnings model based on investors’ expected returns. Worked with the sales team to build the sales pipeline and create marketing initiatives for the opportunity.

Part of an MBA consulting team that devised a market entry strategy for China Zheshang Bank to finance energy efficiency projects in China based on interviews with four ESCOs, two policy makers and one legal investment firm. Compared best practices for EPC, demand-side management and self-implementation energy efficiency mechanisms with six other countries. Co-built income statements, balance sheets and NPV models for both shared and guaranteed savings EPC models.

Led the strategy and development of two new products through market research, positioning and pre-launch customer interaction and feedback in three continents. Improved the three product portfolio's marketability by incorporating the latest industry initiatives and providing innovative new features to gain fifteen percent additional market share Promoted the improved product portfolio, including product roadmaps, to all sales, pre-sales and executive management teams.

Generated sales and attracted strategic partners via the creation of marketing and sales initiatives leading to twenty additional re-seller partnerships within ten months. Managed thirty new and existing business relationships that led to increased sales and market visibility across the Americas, including six Spanish-speaking countries.

Co-created the company’s go to market plans and strategies as well as customized product strategies across various industries and presented the company vision to customers. Supervised sales staff, approved all marketing initiatives and managed all budgets. Led product management, the building of product roadmaps, system architecture and software development of all three products.

Managed the software development team (of four) and the development processes. Collaborated with three key external hardware partners to build easily integrated solutions. Co-created the company’s licensing and distribution strategy for twenty product trials.

First foray into a start-up environment that built a distributed peer to peer file sharing network. Performed best practices technical research and developed server software.

Developed three key components of Vovida's soft switch VoIP platform.

Developed two key software applications for internal business use across multiple departments. Worked with three technical architects in applying cutting-edge technologies to the software applications.

Led technical team (of six) in Stockholm; provided training to the non-technical team. Developed accounting & billing systems for the telecoms & government industries.

Concentration in Energy & Environment; helped to organise a “green” investment panel with key industry leaders in London Activities and Societies: Co-Leader of Energy, Water, & Clean-Tech Special Interest Group (SIG); Entrepreneurship SIG; Beyond-Profit SIG

Concentration in Networking/VoIP, Graduate Research Assistant (GRA) for Prof. Henning Schulzrinne

Universitat De Barcelona, Barcelona, Spain – spring 1994.