Tasos Petropoulos

Leading the marketing activities for all food brands, Middle East and North Africa region. Supporting both retail and FMCG channels: Al Rifai branded retail stores (250 stores) and FMCG Al Rifai and MANI pre-packed products distributed in supermarkets and other retail. Clas Ohlson (home goods and hardware brand).. Leading the marketing, category and in-house design teams. Supporting home countries, franchisees, and distribution partners.

Leading the marketing activities for international food retail and restaurant brands: Dean & Deluca (restaurants and retail), Teavana, Sprinkles Cupcakes, Garrett Popcorn Shops and Castania in the Middle East. Leading the brand marketing teams assigned to each brand. Strong interaction with operations, sales, production and supply chain / procurement functions. Marketing strategy, implementation, campaigns. New brand launches in the MENA region.

Managing food FMCG brands, Horio Feta Cheese and Horio Graviera brands, Horio Organic and So Real. Managing a 3.8 mil euro A+P budget. Leading the brand teams responsible for supporting the above brands. Main responsibilities include brand strategy planning and implementing, new product development and launches, ATL & BTL communication creation and activities. Managing Media and advertising agencies. Market research, brand positioning and concepts development

Managing Lurpak, Arla Danler and several Arla Brand cheese and cream products. Main responsibilities include brand strategy planning and implementing, new product development and launches, ATL & BTL activities. Managing Media and advertising agencies. Market research, brand positioning and concepts development. Brand strategy and business planning circle. Brand market share, and brand awareness responsibility.

Responsible for Delta branded Cheeses (Feta Delta and Imerino) and marketing services such as research, market analysis, sales analysis and reporting.