Tatjana Ivanova

Led strategic relationships and negotiations to ensure the delivery of multi-million contractual rights of Fortune 100 Global Olympic Partners Atos, Samsung, Procter&Gamble and Audi. Provided strategic guidance and training on Olympic marketing, led approval of all Olympic activations and managed Games-times activities. Helped Partners to over-achieve their ROI and Olympic marketing objectives.

Responsible for P&L, volume and profit growth and marketing & Innovation of Professional HomeCare Western Europe. Created a new line of professional products Fairy Expert from scratch and executed successful launch in several markets, creating fully incremental business. Set innovation direction, designed a 5 years initiative pipeline and defined business strategy to deliver glidepath growth. Led the team of 4 managers and a multi-functional team of more than 20 people.

Responsible for global marketing collaboration with 3rd biggest P&G customer and building joint business. Developed and launched 1st ever global shopper marketing campaign and launched it globally - this campaign won P&G Brand Building Award for “Best in Class shopper marketing campaign”. Co-created “Shopper Marketing” at Procter & Gamble, which became an industry standard in FMCG.

Junior Brand Manager on HairCare Germany, Austria, Switzerland (2001-20039 and Assistant Brand Manager Feminine Care Germany (1999-2001).

Sport Administration, Technology, Law, Medicine and Sociology.

Marketing, Internationales Management, Wirtschaftspolitik.