Therése Engström

Responsible for market launch and marketing mix for premium wines and champage for The Wine Company in the Swedish market including assortment definition and strategic development. Full P&L responsibility for the start up.

Overall responsible for marketing (products for forest and garden) in Russia, Poland, and Baltic’s, Czech Republic, Belorussia, Ukraine. Developing, managing and executing marketing strategies/activities, marketing plans, marketing budgets within the region. Secure company overall strategies and guide lines in the local markets. Responsible for local input to central marketing to contribute to development of marketing and products.

Lead Brand Public Relations. Developed and implemented a PR strategy within the company. Evaluated and defined the organizational structure for central and local PR.

Responsible for market research in cooperation with external agencies as well as with internal marketing- and product department. Lead Global research regarding market data, analysed and presented to management.

Heading up strategic web- and communication assignments for different clients in various businesses. Development and implementation of web plat forms and defined, evaluated and implemented organizational structures concerning communication and marketing.

Heading up all internal and external communications within the municipality. Responsible for strategic and operational communication in all communication channels to all stake holders.

Strategic & Operational Marketing

Creative Writing

Marketing, Communication, Information