Thomas Hefke

Development of a digital growth story based on 4 pillars: Team, Platform, Content Excellence & Monetization. As a foundation for growth a digital-first culture and a growth mindset. Hiring & digital team setup (from 1 to 8 persons) Rebranding, repositioning & Relaunch coolibri.de Automation of time-consuming manual processes with integration of payment, digital forms and more Development of digital commerce concepts Introduction & test of new revenue sources

First employee: Responsible for all things marketing. Recruiting of the digital marketing team & ramp-up of all paid and unpaid marketing channels. Development of the Springlane magazine. Creation of a high growth community to create lasting user connections. Strategy & Development of Content Marketing Strategy Development of Content & Brand Vision and Mission Ideation of the “Springlane Content Studio” and sales representative for the first native ad campaigns