Tim Axon

Responsible for all EMEA Gaming clients customer experience optimisation programs at Maxymiser, these include some of the most high profile brands in gaming such as Paddy Power, Sky Bet, Bwin-Party and Betfair to name a few.

Direct the CRM team, responsible for all customer driven marketing. Source and scope the development of a multi channel digital customer data platform.

Direct and innovate CRM and BI departments, strategy, and implementation of tactical marketing for start-up in the gaming industry for the online division of Intralot from ground zero.

Managed online / offline campaign data, providing analysis and insight across markets and projects for world leader in online sports betting and gaming operations. Developed and tested “welcome processes”.

I worked on 2 projects:  Collaborated in design and delivery of a business coaching 3 day event with O2 executive and management development team, to stimulate cohesiveness, role clarity, and team innovation for future success.  Developed customer analytics project for Domino’s Pizza creating increased level of insight into online customers buying habits to design new and complimentary strategies for online channel.

Account development, scoping, project management, and delivery of client marketing solutions.

Managed analysis and interpretation of campaign results and delivered presentations to clients.

Led, ran and managed outsourcing of data function to a third party in the Philippines.

Data extractions using SQL from a range of consumer lifestyle databases.

Dissertation "The Femme Fatale in the 90's"