Alexander Alex

In my role, I am the global Product Owner of Bayer Pharmas Engagement Channel Product. I am accountable for our global CRM platform, but as well defining the overall engagement strategy for Bayer Pharma. With my team I am driving initiatives to measure Customer Experience across our customer journey, but as well introduce new channels for marketeers and field force (e.g. instant messaging)

- Manager for customer management in the life science industry – including responsibility for staff, revenue, contribution margin and people development - Engagement Manager for various projects in the life science industry, focusing on digital process transformation and integrated multichannel management on a global scale. - Empowering companies to execute their digital strategies by creating agile and pragmatic organizations and educating digital capabilities

Leading the Customer Strategy department with focus on building and improving a seamless customer experience along all A.T.U Touchpoints, but as well driving innovation for products, services and new marketing channels. Developing new business models for data monetarization and leading major strategic company initiatives in the turnaround process.

Management Consultant with strong focus on Digital Strategy with strong focus on Customer Experience Management and OMNI Channel Customer Journeys. Developing CRM strategies and processes for major global companies. Project Manager for global CRM projects in Europe & APAC.

Management Consultant and right hand to the CSO, leading a PMO with 6 strategic initiatives in the area of marketing & sales, Restructuring and Optimization of business units, Development of a new corporate strategy in collaboration with the executive board, Investment Controlling, Introduction of a new CRM system and processes

IT Project Management, Business Process Management, Business Reporting (SQL)

Supporting the License- and Productmanager of Porsche Design in the daily business, Part of the development of Porsche Design Driver's Selection products (especially technical products), Research and creation of media-, market- and competitor-analysis, Part of an internal strategy project to improve the after-sales processes

Tutor for computer science, math and economics, organization of different events, part of sponsored research project (BAMF)

Praktikant im Maschinenbau

Einblick in die Produktion und Logistik des Unternehmens

Master in Management, Schwerpunkt in Marketing & Sales Management

Bachelor in Business Administration, Schwerpunkt: Marketing, Controlling