
Tom Wilson-North
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Tom Wilson-North
- Bis heute 4 Jahre und 1 Monat, seit Juli 2021
Global Marketing Manager
Nidecker Snowboards
- Overall responsibility for B2B/C marketing strategies for Nidecker Snowboards. Brand language owner responsible for voice, ad copy & taglines. Planning/execution of seasonal marketing stories. Delivered Go To Markets. Creation, proofing & audit of all copy used in brand messaging; top-level language owner. Developed & led brand ESG via membership of 1% For The Planet. Set up and oversee multi-channel digital ads for ecomm via agencies and developed paid Media Plan. Oversaw overall marketing budget.
- 2 Jahre und 6 Monate, Aug. 2019 - Jan. 2022
Digital Transformation Manager
Nidecker Group
Responsible for upkeep, growth and optimisation of digital business for Nidecker Group. Based out of Rolle, CH. As an experienced generalist I worked with a ton of inspirational and rad snowboarders to help scale the multibrand global distribution, wholesale & B2C businesses by understanding snowboarding and being good at writing & computer stuff.
- 7 Jahre und 10 Monate, Nov. 2011 - Aug. 2019
Head Judge
ISPO Award
Promoted to Head Judge, Snowsports after a category shift at the ISPO Award. Snowsports incorporates Action Sports, Winter Outdoor, Apparel & Ski. I have a team of 20 category pros and snowsports lifers on the jury team - it's my job to help pick them (as well as the products in the showcase) - and in the Head Judge role I encourage debate, have quieter members speak up, suppress dogmatic or prejudiced thinking and reach consensus to select Winners, Gold Winners and the Product Of The Year.
- 8 Jahre und 11 Monate, Okt. 2010 - Aug. 2019
Senior Snowboard Writer
Boardsport SOURCE
Wrote preseason hardgoods product previews for this pivotal action sports B2B publication. Contributed to partner publications and exhibitions using product analysis & copywriting skills.
- 12 Jahre und 11 Monate, Okt. 2006 - Aug. 2019
Retail Manager - Snowboard
Zero G Chamonix
Overall responsibility for hardgoods purchasing, sales and store marketing. Two major sales channels – 400m² central Chamonix store with 13 employees, and www.zerogchamonix.com. Plenty of time 'in the trenches' on the shop floor doing sales & customer service, then progressed into merchandising, sales strategy & brand direction. Grew splitboard business to n°1 nationally and developed complementary sales categories (bindings, skins, backcountry gear) until we owned the segment.
- 3 Jahre, Nov. 2003 - Okt. 2006
Resort Manager
TUI Travel PLC
Sales and customer service for Ski programme (winter) and Lakes programme (summer). Managed team of three and responsible for cash-handling, resort accounting, performance monitoring and feedback. Responsible for all guest logistics on winter transfer day across three gateway airports in three different time zones.
- 2002 - 2003
Head Of Memberships
Entriga LTD
Provided access to "can't get into" events and venues for high net worth individuals. Clients were bankers/traders/senior execs and very demanding. My role was fixer, employed to maintain member relations and upkeep relationships with existing suppliers - mostly leading restaurants and nightclubs in London, New York & Monte Carlo, but also organisations like FIA F1, FIFA and Roland Garros, providing event access to members.
Ausbildung von Tom Wilson-North
- 1998 - 1999
Geography
University of Southampton
Sprachen
Englisch
Muttersprache
Französisch
Fließend
Deutsch
Grundlagen
Italienisch
Grundlagen
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