Tom Wilson-North

- Overall responsibility for B2B/C marketing strategies for Nidecker Snowboards. Brand language owner responsible for voice, ad copy & taglines. Planning/execution of seasonal marketing stories. Delivered Go To Markets. Creation, proofing & audit of all copy used in brand messaging; top-level language owner. Developed & led brand ESG via membership of 1% For The Planet. Set up and oversee multi-channel digital ads for ecomm via agencies and developed paid Media Plan. Oversaw overall marketing budget.

Responsible for upkeep, growth and optimisation of digital business for Nidecker Group. Based out of Rolle, CH. As an experienced generalist I worked with a ton of inspirational and rad snowboarders to help scale the multibrand global distribution, wholesale & B2C businesses by understanding snowboarding and being good at writing & computer stuff.

Promoted to Head Judge, Snowsports after a category shift at the ISPO Award. Snowsports incorporates Action Sports, Winter Outdoor, Apparel & Ski. I have a team of 20 category pros and snowsports lifers on the jury team - it's my job to help pick them (as well as the products in the showcase) - and in the Head Judge role I encourage debate, have quieter members speak up, suppress dogmatic or prejudiced thinking and reach consensus to select Winners, Gold Winners and the Product Of The Year.

Wrote preseason hardgoods product previews for this pivotal action sports B2B publication. Contributed to partner publications and exhibitions using product analysis & copywriting skills.

Overall responsibility for hardgoods purchasing, sales and store marketing. Two major sales channels – 400m² central Chamonix store with 13 employees, and www.zerogchamonix.com. Plenty of time 'in the trenches' on the shop floor doing sales & customer service, then progressed into merchandising, sales strategy & brand direction. Grew splitboard business to n°1 nationally and developed complementary sales categories (bindings, skins, backcountry gear) until we owned the segment.

Sales and customer service for Ski programme (winter) and Lakes programme (summer). Managed team of three and responsible for cash-handling, resort accounting, performance monitoring and feedback. Responsible for all guest logistics on winter transfer day across three gateway airports in three different time zones.

Provided access to "can't get into" events and venues for high net worth individuals. Clients were bankers/traders/senior execs and very demanding. My role was fixer, employed to maintain member relations and upkeep relationships with existing suppliers - mostly leading restaurants and nightclubs in London, New York & Monte Carlo, but also organisations like FIA F1, FIFA and Roland Garros, providing event access to members.