Trevor Smithers

Responsible for network planning and franchising, network profitability and financial reporting, dealer network facilities and contracts for BMW & MINI. Management of in-house business management consultancy resource. Management of monthly dealer network steering with UK Executive Committee. Key contributor to development of pan-European dealer standards and contracts. Dealer network scope 148 outlets, 46 owners.

Responsible for achievement of all dealer KPIs in the Aftersales discipline for BMW, MINI and Bodyshop. Prime responsibility for Parts Sales, network Aftersales & Bodyshop profit and customer satisfaction in BMW and MINI. Re-structured BMW UK’s field force, forming a new Aftersales Regional team, achieveing double digit % growth in parts sales each year in role, to record levels.

Responsible for national revenue generation across sales functions and direct control over sales targets and achievement; responsible for dealer profitability (including MINI), customer satisfaction and all other dealer performance measures. Major say on franchising decisions, national tactical activity and all other dealer facing programmes across all functions.

Dealer network development for new MINI franchise from launch (July 2001), with primary focus on sales, recruitment and training, and dealer marketing. Full responsibility for delivery of new and used sales targets and results. Peak new car sales volume 47,000 through 148 dealerships.

Full UK responsibility for sales volume planning and product ordering, distribution, dealer and consumer campaign generation and management. Annual volume c.25,000 units (cars & LCV’s).

Development of national dealer network ability to deliver Mazda business objectives. Encompassed network planning and franchising, dealer training, business management, corporate standards and customer satisfaction management.

Knowledge Management in Automotive Retailing

International economic development.