Dipl.-Ing. Ulf-Hendrik Petersen

Spearheaded a rapid, group-wide supply chain transformation to automate ordering for a €1.5B+ operation, moving from manual heuristic processes to self-optimizing agentic & ML supported workflows. - achieved 90%+ order automation across all categories - reduced supply chain operations capacity requirements by 50% through deployment of GenAI agents - reduced revenue-weighted unavailability by 20% and cut inventory shrink by ~50% - led a cross-functional tribe of 50+ FTE (15 engineers and 35 business staff)

Led the strategic digitalization of commercial operations by replacing manual spreadsheet-based workflows with autonomous decision platforms. - delivered €1.5M+ annual profit by launching the PromoBerry promotion planning platform - reduced bakery shrink by ~35% through the implementation of a dynamic sell-off pricing - launched online supplier portal to automate listing. Reduced administrative workload by 7 FTE

Established the foundational machine-learning engines for group-wide pricing and assortment optimization to drive bottom-line growth. - delivered +1-4pp CM1 margin improvement through a category-role-based pricing strategy - generated 5-10% sales uplifts in targeted categories through piloted data-driven category reviews - owned the end-to-end product roadmap for ML-driven pricing and assortment optimization products

Led large-scale digital transformations and commercial strategy for global retail and consumer goods leaders, extending my retail toolkit into the D2C domain. - defined the global online strategy and Target Operating Model (TOM) for a leading appliance manufacturer across multiple countries - orchestrated procurement and import strategies for a major European non-food retailer to drive assortment innovation

Led the end-to-end pricing transformation for a €2B revenue retail leader, managing 500+ stores and cross-channel operations as a member of the Management Team. - delivered >10% incremental online sales growth via a custom-built ML-based real-time pricing engine - centralized price setting from purchasing to a specialized team, driving organizational change - implemented Revionics pricing software at scale to professionalize cross-channel price management - pioneered electronic shelf label (ESL)

Led a 20-person pricing and data science organization for a €4B revenue retail leader, establishing the group's first internal AI capabilities across 6 European countries. - achieved a 2pp sustained margin improvement by transitioning from rule-based to ML price optimization - developed and implemented x-channel, pure online, and project-based pricing strategies - managed end-to-end pricing across online, click & collect, and offline (500+ stores) channels

Schlemmertüte provides delicious recipes with all necessary fresh ingredients and delivers them directly to customers’ homes. Bought the company from Swedish linasmatkasse.se and managed the restructuring of purchasing, commissioning, logistics and the redesign of the website schlemmertute.de. Today, the company has annualized sales of €1m per year and 11 employees.

Responsible for the IT systems (hard- and software) and marketing in our ecommerce startup. Together with my two co-founders also working on the strategic evoution of our company.

Management consultant, specialized on retail companies with special focus on implementation. Areas of expertise: IT-systems, operations, pricing

Managed a client’s sub project team of about 20 people to ensure the compatibility of a major update in the clients accounting & controlling IT infrastructure.

Planned and executed a weak-point-analysis of acquisition and customer retention performance for the international rail transport business. Optimized the wagon-management of selected international transports.

Acquired and provided information about various aspects of wind energy for internal and external use (authorities for defense affairs, government, NGOs). Designed presentations about environmental, technical and economical aspects of wind energy.

Worked on different projects using CNC-controlled machines. Assembled replacement motors (e.g. A160CDI, 200CDI, 220CDI). Performed quality check of motors (cold and hot tests).

Customer Loyalty on the Chinese Automotive Market – Utopia or realistic marketing goal

marketing (especially marketing for innovations), international management, game theory, logistics, assembly systems and quality management.