Ursula Anna Jocham
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Ursula Anna Jocham
- Bis heute 9 Jahre und 8 Monate, seit Dez. 2015Deutsche Bank AG
Marketing Gatekeeper COO for CIO - Deutsche Asset Management
- 7 Jahre und 1 Monat, Nov. 2008 - Nov. 2015
Senior Marketing Manager
norisbank GmbH (subsidiary of Deutsche Bank PBC AG)
responsible for a range of different acquisition and customer marketing campaigns for different products to drive new customer volumes through direct channels (and in branches); ATL, BTL and Online media; marketing campaign planning, implementation and optimization driven by efficiency; agency and business partner management, etc.
- 1 Jahr und 1 Monat, Okt. 2007 - Okt. 2008
Team Leader Acquisition Marketing/ Senior Marketing Communicaitons Manager
The Royal Bank of Scotland, Ratingen
build a customer acquisition capability to support the consumer credit cards (specially X-ite Card) and direct personal loans growth strategy, marketing planning, implementation and optimization of external campaigns: ATL-, BTL- and Online media to agreed business targets within budget, budget management, agency and people management
- 2 Jahre und 6 Monate, Apr. 2005 - Sep. 2007
Marketing Communications Manager
The Royal Bank of Scotland, Ratingen
implementation of a range of different direct marketing campaigns, ATL and BTL media for credit cards and loans driven by cost per account and new account volume targets within agreed budget; ongoing management of campaign performance and extension of marketing mix; marketing budget controlling; management of agencies; line management responsibility for one direct report
- 7 Monate, Sep. 2004 - März 2005
Project Manager in Product Management & Marketing, Credit Cards, Frankfurt/M.
The Royal Bank of Scotland
project support of the X-ite credit card launch - an innovtive revolving credit card for the German market (first interest free period credit card and mc² card on the German market); involvement in pre-launch activities, including market research analysis of product positioning, product name, pricing and card design, support of identification of efficient channel mix and on-going management of campaigns; close collaboration with creative and media agencies
- 3 Jahre, Sep. 1998 - Aug. 2001
Contracter
A.C. Nielsen GmbH
freelance contract: support of Client Executive Managers of retail and household panels, knowledge of sevices, tools and analysis; build and develop presentations, analysis and interpretation of market and product developments for large accounts (i.e. Unilever, Nestle, Dr. Oetker, etc.); production of regular client reporting and ad-hoc analysis; handling of data selection tools and data quality controlling (MarketTrack)
Ausbildung von Ursula Anna Jocham
Business Sciences (Business Administration Degree)
Philipps-Universität Marburg
Main Focus: Marketing Management and International Marketing, Marketing Research, Industrial Management and Statistics
Sprachen
Deutsch
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Englisch
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