Ursula Anna Jocham

responsible for a range of different acquisition and customer marketing campaigns for different products to drive new customer volumes through direct channels (and in branches); ATL, BTL and Online media; marketing campaign planning, implementation and optimization driven by efficiency; agency and business partner management, etc.

build a customer acquisition capability to support the consumer credit cards (specially X-ite Card) and direct personal loans growth strategy, marketing planning, implementation and optimization of external campaigns: ATL-, BTL- and Online media to agreed business targets within budget, budget management, agency and people management

implementation of a range of different direct marketing campaigns, ATL and BTL media for credit cards and loans driven by cost per account and new account volume targets within agreed budget; ongoing management of campaign performance and extension of marketing mix; marketing budget controlling; management of agencies; line management responsibility for one direct report

project support of the X-ite credit card launch - an innovtive revolving credit card for the German market (first interest free period credit card and mc² card on the German market); involvement in pre-launch activities, including market research analysis of product positioning, product name, pricing and card design, support of identification of efficient channel mix and on-going management of campaigns; close collaboration with creative and media agencies

freelance contract: support of Client Executive Managers of retail and household panels, knowledge of sevices, tools and analysis; build and develop presentations, analysis and interpretation of market and product developments for large accounts (i.e. Unilever, Nestle, Dr. Oetker, etc.); production of regular client reporting and ad-hoc analysis; handling of data selection tools and data quality controlling (MarketTrack)

Main Focus: Marketing Management and International Marketing, Marketing Research, Industrial Management and Statistics