Franziska Nickisch
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Franziska Nickisch
- Current 1 month, since May 2026
Transformation Master Planning Lead | FHCS
Freudenberg Home and Cleaning Solutions GmbH
Lead the development and execution of the integration masterplan and roadmap for a large-scale post-merger integration, driving cross-functional alignment, governance, and execution tracking across multiple workstreams. Ensure transparency, risk management, and delivery of critical milestones within a complex transformation program.
- 1 year and 10 months, Jul 2024 - Apr 2026
Marketing Director Germany | FMCG | Omnichannel Growth & Transformation
Vileda GmbH
Marketing Director for Germany, driving growth and commercial performance, leading a +13 FTE team and member of the management team. Responsible for defining and executing the omnichannel marketing strategy, driving brand growth, innovation launches, and commercial performance. Consistent above-target results while strengthening market position in a declining market. Led key transformation initiatives, including integrated omnichannel setup and improvements in media efficiency.
- 1 year and 11 months, Aug 2022 - Jun 2024
Senior Director Global Consumer Marketing | Innovation & Growth | FMCG
Freudenberg Home and Cleaning Solutions GmbH
Led global consumer marketing for Above-the-Floor and E-Cleaning categories, managing a team of 6 driving the innovation pipeline (NPD), commercial strategy, and global brand direction. Managed cross-regional alignment to ensure successful execution across key international markets.
- 1 year and 7 months, Jan 2021 - Jul 2022
Senior Regional Marketing Director EMEA | FMCG | Innovation & Market Expansion
Freudenberg Home and Cleaning Solutions GmbH
Led regional marketing for Quick & E-Cleaning categories across EMEA, managing a team of 6 , responsible for bringing innovations to market and driving commercial success across diverse country organizations.
- 3 years, Jan 2018 - Dec 2020
Marketing Director e-cleaning Vileda Consumer Europe
Freudenberg Home and Cleaning Solutions GmbH
- 1 year and 5 months, Aug 2016 - Dec 2017
Marketing Manager Vileda Consumer Europe
Freudenberg Home and Cleaning Solutions GmbH
- 4 years and 7 months, Dec 2011 - Jun 2016
Senior Marketing Manager CE
Samsung Electronics GmbH
Head of the marketing communication and retail team and responsible for defining and executing the ATL and BTL communication strategy for the TV and audio product range; full responsibility for managing the ATL and BTL budget; special focus on retail strategy and improvement of shopper experience at POS; 8 direct reports
- 3 years and 2 months, Oct 2008 - Nov 2011
Senior Manager Consumer Marketing
Philips Consumer Lifestyle
HQ in Amsterdam, BG Personal Care - Responsible for defining the strategic direction, developing new concepts based on consumer research, and creation of online activation for goLITE BLU, Energy Light and InfraCare
- 1 year and 9 months, Jan 2007 - Sep 2008
Area Sales Manager
Philips GmbH UB Consumer Lifestyle
- Field sales manager responsible for 40 outlets: Media, Saturn, Medimax, Expert, Euronics - Products: DECT Telephones, PC-Peripherals, Accessories, IT-Displays and Recordable Media
- 1 year, Jan 2006 - Dec 2006
Trainee
Philips GmbH VB Consumer Electronics
Business Management Mobile Infotainment & Audio
- 1 year, Jan 2005 - Dec 2005
Trainee
Philips GmbH UB Consumer Lighting
Key Account Management
- 1 year, Jan 2004 - Dec 2004
Global Strategic Marketing
Schering
- 11 months, Sep 2002 - Jul 2003
Kodak Professional Marketing
Kodak GmbH
Ausbildung von Franziska Nickisch
- 2 months, Jul 2002 - Aug 2002
Summer Program
Boston University
Sales Management und Principles of Marketing
- 11 months, Sep 2001 - Jul 2002
Business Studies
InHolland University (Haarlem Business School)
International Marketing & Management
- 4 years and 3 months, Sep 1999 - Nov 2003
Wirtschaft
Fachhochschule für Wirtschaft Berlin,
Marketing & Management
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Dutch
A1-A2 (Grundkenntnisse)
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