Franziska Nickisch
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Franziska Nickisch
- Bis heute 3 Monate, seit Mai 2026
Transformation Master Planning Lead | FHCS
Freudenberg Home and Cleaning Solutions GmbH
Lead the development and execution of the integration masterplan and roadmap for a large-scale post-merger integration, driving cross-functional alignment, governance, and execution tracking across multiple workstreams. Ensure transparency, risk management, and delivery of critical milestones within a complex transformation program.
- 1 Jahr und 10 Monate, Juli 2024 - Apr. 2026
Marketing Director Germany | FMCG | Omnichannel Growth & Transformation
Vileda GmbH
Marketing Director for Germany, driving growth and commercial performance, leading a +13 FTE team and member of the management team. Responsible for defining and executing the omnichannel marketing strategy, driving brand growth, innovation launches, and commercial performance. Consistent above-target results while strengthening market position in a declining market. Led key transformation initiatives, including integrated omnichannel setup and improvements in media efficiency.
- 1 Jahr und 11 Monate, Aug. 2022 - Juni 2024
Senior Director Global Consumer Marketing | Innovation & Growth | FMCG
Freudenberg Home and Cleaning Solutions GmbH
Led global consumer marketing for Above-the-Floor and E-Cleaning categories, managing a team of 6 driving the innovation pipeline (NPD), commercial strategy, and global brand direction. Managed cross-regional alignment to ensure successful execution across key international markets.
- 1 Jahr und 7 Monate, Jan. 2021 - Juli 2022
Senior Regional Marketing Director EMEA | FMCG | Innovation & Market Expansion
Freudenberg Home and Cleaning Solutions GmbH
Led regional marketing for Quick & E-Cleaning categories across EMEA, managing a team of 6 , responsible for bringing innovations to market and driving commercial success across diverse country organizations.
- 3 Jahre, Jan. 2018 - Dez. 2020
Marketing Director e-cleaning Vileda Consumer Europe
Freudenberg Home and Cleaning Solutions GmbH
- 1 Jahr und 5 Monate, Aug. 2016 - Dez. 2017
Marketing Manager Vileda Consumer Europe
Freudenberg Home and Cleaning Solutions GmbH
- 4 Jahre und 7 Monate, Dez. 2011 - Juni 2016
Senior Marketing Manager CE
Samsung Electronics GmbH
Head of the marketing communication and retail team and responsible for defining and executing the ATL and BTL communication strategy for the TV and audio product range; full responsibility for managing the ATL and BTL budget; special focus on retail strategy and improvement of shopper experience at POS; 8 direct reports
- 3 Jahre und 2 Monate, Okt. 2008 - Nov. 2011
Senior Manager Consumer Marketing
Philips Consumer Lifestyle
HQ in Amsterdam, BG Personal Care - Responsible for defining the strategic direction, developing new concepts based on consumer research, and creation of online activation for goLITE BLU, Energy Light and InfraCare
- 1 Jahr und 9 Monate, Jan. 2007 - Sep. 2008
Area Sales Manager
Philips GmbH UB Consumer Lifestyle
- Field sales manager responsible for 40 outlets: Media, Saturn, Medimax, Expert, Euronics - Products: DECT Telephones, PC-Peripherals, Accessories, IT-Displays and Recordable Media
- 1 Jahr, Jan. 2006 - Dez. 2006
Trainee
Philips GmbH VB Consumer Electronics
Business Management Mobile Infotainment & Audio
- 1 Jahr, Jan. 2005 - Dez. 2005
Trainee
Philips GmbH UB Consumer Lighting
Key Account Management
- 1 Jahr, Jan. 2004 - Dez. 2004
Global Strategic Marketing
Schering
- 11 Monate, Sep. 2002 - Juli 2003
Kodak Professional Marketing
Kodak GmbH
Ausbildung von Franziska Nickisch
- 2 Monate, Juli 2002 - Aug. 2002
Summer Program
Boston University
Sales Management und Principles of Marketing
- 11 Monate, Sep. 2001 - Juli 2002
Business Studies
InHolland University (Haarlem Business School)
International Marketing & Management
- 4 Jahre und 3 Monate, Sep. 1999 - Nov. 2003
Wirtschaft
Fachhochschule für Wirtschaft Berlin,
Marketing & Management
Sprachen
Deutsch
C2 (Verhandlungssicher / Muttersprachlich)
Englisch
C1 (Fließend)
Niederländisch
A1-A2 (Grundkenntnisse)
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