Uyên Trần

@ Department of Geography • Collected social media data & applied text analysis to evaluate Twitter as an early-warning tool during Cyclone Idai 2019 @ ZEF (Center for Development Research) • Reviewed literature and data sources on the socio-economic impacts of innovations in agri-food value chains

@Institute for Food and Resource Economics • Compiled & maintained databases on determinants of agricultural technology adoption

• Assessed the adoption of sustainability practices across agricultural supply chains, including water management in coffee (Vietnam), organic fruit and vegetable farming (Vietnam, Myanmar, Thailand), and agrochemical traceability in tea & coffee (Vietnam) • Designed and conducted participatory rural appraisals with value chain stakeholders; coordinated fieldwork and ensured data quality • Compiled project reports; organized stakeholder workshops to validate and disseminate findings • Documented methodologi

Key projects involved: - Market scan on fresh produce in supermarkets in Ho Chi Minh City - Evaluation of water saving irrigation systems in coffee farming

Key projects involved: - Agrochemical trading and monitoring systems, and on-farm application of coffee and tea farmers - Reduced-input fruit and vegetable value chain study in Greater Mekong Sub-region

• Monitored data of monthly retail measurement for home-care and personal-care products • Prepared quarterly reports for clients

• Developed data workflows for digital farm management solutions (banana farm monitoring, electronic farm diary for rice farmers) • Liased between clients and the IT team to improve digital tools • Coordinated field data collection

Dissertation: “Governing the blue bioeconomy: trade regulation, sustainability certification, and technological innovation”

Specialization: Ecosystem approaches Thesis: “Mapping Suitability of Bioeconomic Innovations in Vietnam’s Agriculture using the MaxEnt model”

Thesis: “Mergers & Acquisitions of Foreign Retailers in Vietnam”