VALERIA TRUSSI

Responsible for the first Disney’s digital platform launch focused on the “Adults-Moms” segment. Project Management at regional level managing interdisciplinary teams in Argentina, Mexico and Brazil, external developers and suppliers. Developed digital strategy, business plan, content creation, consumer experience, and budget. Lead create a unique bloggers network identifying key influencers in the region, editorial planning, and communication roll-out.

Responsible for managing Disney’s Social Media accounts in the region. •Apply brand strategy to develop a calendar of posted content (reviewed daily to reflect the best strategy, asset availability, and synergy with current events). •Develop applications. •Plan social campaigns: distribute budget planning the key moments during the year. Plan different investment periods. Develop art pieces and copy's. •Monitor de performance on a day to day basis

Marketing professor, at Palermo University, Economics Faculty.

.Online and Offline Co branding activities, BTL actions and Barter campaigns .Markets Analysis and KPI follow up. .Market research .Coordination of search and display Google Campaigns and metrics follow up. .Social Media and PR management .Spokesperson for Latin America

Innovate on new strategies and business models to help organisations thrive in the digital age. key learnings: Digital Customer Behaviours, Platform Business Models, Big Data, Innovation and Experimentation, Enterprise Scale, Disruptive Business Models.