Valentina Palermo

efore any action in the creative process is taken, I handle pre-approval checks, supervising welcome-kit for CRM (print and direct marketing), catalogues for point of sales, lease offers, OLA, ATL and so on. With such a role for Chevrolet European models, I’m assuming total responsibility and accountability for the correctness of the information portrayed. In the Commonwealth Hub internal workflow, nothing can be published until my sign-off is given. I work thanks to the support of GM European headquarter

- asses the brand’s competitiveness versus competitors and define price positioning and the related evolutions; - contribute to the briefing of new products’ initiatives, in cooperation with Product Planning; - manage the current products’ life-cycle and positioning and the cross model initiatives; - define the product’s communication strategy and the briefing for the initiatives; - Car park management such as show vehicles transports for BTL and Press events; - Catalogues and landing pages supervision

Customer care inbound Pre sales inbound calls: focus on new products Car hire extension, handling cases in relation to road assistance

for Chrysler Italia & Chrysler Jeep Dodge International Dealing with Italian and International customers for the after sales satisfaction. Mondial Assitance car hire autorisations. First feedback and final statements to customers representing the group.

Bachelor, Scienze Umanistiche per la Comunicazione