Vanessa Lackner

Angestellt, Senior Project Manager Digital Analytics, Trakken Web Services GmbH
Hamburg, Germany

Fähigkeiten und Kenntnisse

HR Marketing
Marketing
Projektmanagement
Automobilindustrie
Konsumgüterindustrie
SPSS
E-Commerce
Adobe Photoshop
Teamfähigkeit
Marktforschung
Organisationstalent
Beratung
Management

Werdegang

Berufserfahrung von Vanessa Lackner

  • Current 1 year and 8 months, since Oct 2024

    Senior Project Manager Digital Analytics

    Trakken Web Services GmbH

  • 2 years and 7 months, Mar 2022 - Sep 2024

    Project Manager Digital Analytics

    Trakken GmbH

  • 3 years and 1 month, Feb 2019 - Feb 2022

    Assistentin der Geschäftsführung

    Asklepios Objektbetreuung Hamburg GmbH

    - Independent project management - Creation of strategies for development of departments - Implementation of marketing activities such as campaign management - Planning, organization, implementation of events - Budget responsibility of administrative cost unit - Creation and analysis of KPI overview - Administrative activities such as appointment and travel management - Creation of contracts and maintenance of contract management - Temporarily area management of the reception

  • 3 years and 5 months, Oct 2015 - Feb 2019

    Team Leader VIP Hostess

    Zächel AG

  • 1 year, Mar 2017 - Feb 2018

    Market Research

    Gebr. Heinemann SE & Co. KG

    - Set up price monitorings of competitiors - Created customer analysis, Standard Reportings and SAP BI-Analyzes

  • 9 months, Mar 2016 - Nov 2016

    Global R&D and Innovation Service

    EY - Ernst & Young

    - Research on funding policy measures - Representation of the Executive Assistant

  • 10 months, Apr 2015 - Jan 2016

    eCommerce

    Philips GmbH

    - Revised the eBay brand store of Philips Lighting - Manage the content management for B2C e-tailer - Set up of promotional activities for B2C e-tailers

  • 4 years, Oct 2011 - Sep 2015

    VIP Hostess

    Zächel AG

    - Greeting the guests and support service - Assistance of the VIP area - Information desk - Routing - Wardrobe

  • 6 months, Sep 2014 - Feb 2015

    HR Marketing/ Employer Branding

    Bayerische Motoren Werke AG

    - Planned, arranged and organized events - Responsible for Diversity Project MINT4Girls - Reworked the web presence and the strategy of HR Marketing for pupils - Managed the Marketing activities for schools

Ausbildung von Vanessa Lackner

  • 2 years and 1 month, Mar 2016 - Mar 2018

    Sustainable Marketing & Leadership

    Hochschule Fresenius

  • 5 months, Jan 2014 - May 2014

    International Management

    Webster University Thailand

    Marketing, Internationale Kommunikation, Thai, Buddhismus

  • 5 months, Feb 2012 - Jun 2012

    International Management

    Universidad Europea de Madrid - Centro Adscrito de Valencia

    Statistics, Marketing, Corporate Communications

  • 4 years, Sep 2010 - Aug 2014

    International Management

    International School of Management

    HRM and Corporate Communications

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • Spanish

    B1-B2 (Gute Kenntnisse)

  • French

    A1-A2 (Grundkenntnisse)

  • Italian

    A1-A2 (Grundkenntnisse)

  • Thai

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