Vanja Rakita

Call upon commercial awareness and analytical qualities to optimize revenue performance within one of the world's largest hotel companies by defining, deploying and aligning Group-wide strategies. Utilise influential leadership skills to advise on opportunities and plans to increase revenue output. - Assessing, analyzing and pricing group business and transient strategies. - Competitor analysis; market modeling; distribution yield management; business mix yield management; length of stay yield management.

Played key role in sales growth by delineating booking patterns and industry trends, monitoring competitor performance and overseeing effective yield management while forecasting and reporting on revenue performance. - Reduced staff attrition through effective management, motivation and engagement - Implemented effective pricing positioning aligned with sales strategy - Secured favorable terms with travel agencies and tour operators via successful contract negotiations

Gained extensive experience in revenue management, sales and pricing strategy, forecasting and budgeting, competitive and demand analysis while monitoring and driving commercial performance. - Developed and implemented robust sales strategies aligned with market positioning and brand standards. - Prepared and monitored annual room revenue budget. - Evaluated distribution partner performance while assimilating contracted rates to define contracting and pricing terms.

Supported Revenue and Sales Manager to identify and secure new business opportunities; proactively led pipeline development and new client / account acquisition to achieve aggressive targets. - Defined and implemented rate and package strategies across all booking channels.